CCTV's layoff

China's media authorities have taken a move to punish the media by taking the advantage of cardboard Baozi affair,and preach for some truthful reporting style at the same time. So a columnist Chang Ping pushed the bottom line,raising the question of what kind of reporting is intolerable.According to his observation,the propaganda preachment by the authority is the most nasty mendacity since it bearing no amendment or criticism from the public.http://www.nanfangdaily.com.cn/southnews/spqy/shiping/200707270256.asp

It is interesting to learn that CCTV is undertaking the scale of layoff before the approaching 2008 Olympics.Some observer draw a conclusion that CCTV encounter some finance problem, with the decline of Ad. revenue,and the new headquarter building was on hold.

Luckily, an insider provided another insightful interpretation.With the introduction of new Labor Contract law which take effect next year, CCTV surely could not be indifferent to the large scale of so-called freelance contributors,which could intrigue labor disputes that resulting settlement in court. At the same time,since the freelance contributors came as the lowest ranking in CCTV's notorious employment and collected their salary with litter assurance,they could come out to rebuke the authority of CCTV by describing themselves as the CCTV slaves which become quite common knowledge these days in a joking term. Nevertheless,the authority of CCTV could not bear any linking of this kind especially after the well-known slaves affair in Shanxi.The last but the least, the cardboard Baozi affair remind the authority of CCTV that how a potential delicate situations they may face in the future operation.They surely could not bear any kind of scandal in the consideration of approaching Olympics event. Seizing the opportunities for a harmonious media reporting,they imposed the sense of guilt upon the journalists ,and jumped to a quick solution for a quiet layoff plan.